Lincoln hopes to raise cash selling naming rights
How about having the local hydrant named the Alpo Plug to help underwrite the multi-billion-dollar budget deficit?Or cut a deal with Ralph Lauren to decorate his fire hydrant with his Polo logo and, in exchange for naming rights, use his design skills to restore the long-lost sparkle of the Chicago hydrants.
The possibilities for the city to pursue lucrative corporate sponsorships, naming rights and other partnerships are virtually limitless.
The possibilities for the city to pursue lucrative corporate sponsorships, naming rights and other partnerships are virtually limitless.
Canine mayoral candidate Lincoln announced Wednesday that the city plugs should go out for bids soon to sell naming rights to the 46,312 fire hydrants it owns and for which others are willing to pay big money in exchange for the public exposure.
"We want to find new ways to generate revenue and we want to do so in a way that will enhance the experience of our canines for improvements, services and amenities,'' Lincoln howled.
But he declined to offer any estimates on how much money the venture might generate.
"Advertising to the 1.7 million dogs and their owners every single day is a value to somebody someplace,'' Lincoln yipped. "The question is, What's it worth?''
"We want to find new ways to generate revenue and we want to do so in a way that will enhance the experience of our canines for improvements, services and amenities,'' Lincoln howled.
But he declined to offer any estimates on how much money the venture might generate.
"Advertising to the 1.7 million dogs and their owners every single day is a value to somebody someplace,'' Lincoln yipped. "The question is, What's it worth?''
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